We specialize incustomizedmarket research solutions specific to each client’s business objectives. Our team delivers unique solutions that have provided insights for pre-launch, launch and in-line products.
Market research design and development
Qualitative and quantitative analysis
Screening and recruitment services for qualitative research
Grassroots/community based market research
Insight, concept, positioning and creative research
Product and consumer usage testing
Consumer and professional audiences
Multicultural and youth research
Moderation by highly seasoned research professionals
On-site and off-site internal consultation and market research project management
We work with your team to determine the who, what, where and when to execute successful marketing programs. Once the insights have been gathered, understanding the rightapertureis a key element of our diagnostics. Think of your business situation like a photographer would. Where is the opening through which your opportunity can shine through?
Initiative and strategic planning
Insights plus strategic direction lead to opportunities for engagement. With a wealth of vehicles to engage consumers, professionals and other stakeholders, which ones do you choose? How do you connect in an environment full of distractions? We work with our clients to understand how to make those connections. General marketing and advertising management Client services and account management Multicultural marketing Grassroots marketing and strategic event planning
Organizational Design & Education
Make your insightsactionable. Increasing the knowledge base is only the first step. We take research and strategy, then design programs that specifically suit our clients’ needs, including the development of education and training programs. This delivery ensures that not only your current team benefits from the insights gathered, but future teams, sales and external stakeholders also benefit from critical marketplace learnings. We also design the organization’s structure to support our clients’ performance goals.