Founder / President
Nishea Clark is Founder and Owner of NVC Consulting, LLC market research and strategic planning customized services.
Since 2002, NVC Consulting has provided insights and analysis for customers in pharmaceuticals, consumer package goods, media and entertainment and financial services. Ms. Clark’s experience spans from the most elite advertising agencies such as EURO RSCG, Leo Burnett and DDB to premier Fortune 500 clients including, Pfizer, IMG, Procter & Gamble, McDonalds, SiriusXM, Johnson & Johnson, Novartis, Microsoft and many more. Her team of seasoned professionals is equally skilled at delivering excellent insights with the highest level of customer service.
Ms. Clark received her BS in Journalism from Northwestern University. She also earned her MBA from the Kellogg School of Business at Northwestern, where she has consulted and returned as a visiting lecturer to the business school. NVC Consulting is currently based in New York.
At present, NVC Consulting is engaged with Pfizer, conducting proprietary and customized market research that is novel to the industry in the area of rare diseases. NVC engaged with the team to design and execute an innovative take on the standard patient journey, which encompassed all stakeholders along the patient experience. The project utilized non-traditional recruiting, community based interviewing and an immersion vs. observation approach. This methodology allowed the team to uncover deeper customer insights that are more robust and supportive to strategy. Ms. Clark and her associates have provided a viewpoint that allows Pfizer to better anticipate issues/opportunities with the target audience prior to going into market. The philosophy of delivering actionable strategies led to an output that empowers the entire team to be more proactive versus reactive.